Course Details
Consumer Perspectives in the Visitor Economy
Course Code TOUR804
EFTS 0.1250
Points 15.00
Level 8
Download Course Descriptor
Prescriptor
The course critically and reflexively examines psychological and sociological principles to understand and predict contemporary visitor behaviour. Conceptual applications of consumer behaviour research, consumer trends, and understandings of visitor experiences are used to gain insights into experience design, product development and marketing opportunities.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1072   Postgraduate Certificate in International Tourism Management   (PgCertITM)
60.00
  AK1057   Master of International Tourism Management   (MITM)
180.00
  AK3696   Bachelor of Arts (Honours)   (BA(Hons))
120.00
  AK1283   Postgraduate Diploma in International Tourism Management   (PgDipITM)
120.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
Timetable
2026, Semester 2 Standard
Class Stream Starting Ending Day Time Room
TOUR804/W201  A  15-Jul-2026  14-Oct-2026  WED  2:00 PM - 5:00 PM  WZ503 
Contents
Main Menu
Qualification Specialisations
Qualification Types
Qualifications by Faculty
Short Courses
Course Search
Academic Calendar
Downloadable Forms and Guides
Auckland University of Technology