Course Details
Consumer Perspectives in the Visitor Economy
Course Code TOUR804
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
The course critically and reflexively examines psychological and sociological principles to understand and predict contemporary visitor behaviour. Conceptual applications of consumer behaviour research, consumer trends, and understandings of visitor experiences are used to gain insights into experience design, product development and marketing opportunities.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1072   Postgraduate Certificate in International Tourism Management   (PgCertITM)
60.00
  AK3696   Bachelor of Arts (Honours)   (BA(Hons))
120.00
  AK1283   Postgraduate Diploma in International Tourism Management   (PgDipITM)
120.00
No requisite courses specified.
  ICE1   Individual Course Enrolment   (ICE)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  AK1057   Master of International Tourism Management   (MITM)
180.00
Timetable
2025, Semester 2 Standard
Class Stream Starting Ending Day Time Room
TOUR804/W201  A  25-Jul-2025  24-Oct-2025  FRI  2:00 PM - 5:00 PM  WG808 
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Auckland University of Technology