Course Details
Consumer Behaviour and Sports Branding
Course Code MKTG716
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Explores the way companies are designing their brand strategies, points of differentiation, positioning and brand names to attract sports consumers and participants. Develops an understanding of the value of marketing from the sponsor/brand side and emphasizes the elements critical to effective, multifocal and strategic marketing in sports. Structured around the management of sports brands and examines sports consumers’ cognitive, emotional and behavioural responses to those brands.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies conjoint degrees   (BBus BCS)
510.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
No requisite courses specified.
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK3693   Bachelor of Business   (BBus)
360.00
Timetable
No timetable information is available.
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Auckland University of Technology