Course Details
Marketing for Social Impact
Course Code MKTG704
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Provides a framework for designing, developing, and evaluating effective behaviour change programmes that aim to influence voluntary behaviours for the benefit of both the target audience and society. Examines how appropriate marketing strategies and tactics can be used to influence behaviours such as physical activity, healthy eating, or recycling.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
No requisite courses specified.
Timetable
2025, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG704/W201  A  22-Jul-2025  21-Oct-2025  TUE  10:00 AM - 12:00 PM  WF713 
MKTG704/W202  A  22-Jul-2025  21-Oct-2025  TUE  12:00 PM - 2:00 PM  WF702 
MKTG704/W203  A  23-Jul-2025  22-Oct-2025  WED  8:00 AM - 10:00 AM  WF702 
MKTG704/W204  A  23-Jul-2025  22-Oct-2025  WED  12:00 PM - 2:00 PM  WF702 
2026, Semester 1 Standard
Class Stream Starting Ending Day Time Room
MKTG704/W101  A  23-Feb-2026  19-Jun-2026       
MKTG704/W102  A  23-Feb-2026  19-Jun-2026       
MKTG704/W103  A  23-Feb-2026  19-Jun-2026       
MKTG704/W104  A  23-Feb-2026  19-Jun-2026       
2026, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG704/W201  A  13-Jul-2026  06-Nov-2026       
MKTG704/W202  A  13-Jul-2026  06-Nov-2026       
MKTG704/W203  A  13-Jul-2026  06-Nov-2026       
MKTG704/W204  A  13-Jul-2026  06-Nov-2026       
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Auckland University of Technology