Course Details
Marketing for Social Impact
Course Code MKTG704
EFTS 0.1250
Points 15.00
Level 7
Download Course Descriptor
Prescriptor
Marketing for social change provides a framework to design, develop and evaluate effective behaviour change programmes aiming to influence voluntary behaviours for the benefit of the target audience as well as society. This course examines how appropriate marketing strategies and tactics can be used to impact on behaviours such as physical activity, healthy eating or recycling.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies conjoint degrees   (BBus BCS)
510.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
No requisite courses specified.
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK3693   Bachelor of Business   (BBus)
360.00
Timetable
2024, Semester 1
Class Stream Starting Ending Day Time Room
MKTG704/W101  A  27-Feb-2024  28-May-2024  TUE  12:00 PM - 2:00 PM  WF702 
MKTG704/W102  A  28-Feb-2024  29-May-2024  WED  11:00 AM - 1:00 PM  WF603 
MKTG704/W103  A  27-Feb-2024  28-May-2024  TUE  4:00 PM - 6:00 PM  WF603 
2024, Semester 2
Class Stream Starting Ending Day Time Room
MKTG704/W201  A  17-Jul-2024  16-Oct-2024  WED  10:00 AM - 12:00 PM  WF511 
MKTG704/W202  A  17-Jul-2024  16-Oct-2024  WED  12:00 PM - 2:00 PM  WF511 
MKTG704/W203  A  18-Jul-2024  17-Oct-2024  THU  2:00 PM - 4:00 PM  WF404 
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Auckland University of Technology