Course Details
Digital, Social Media and Mobile Marketing
Course Code MKTG703
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
An applied course framed by relevant marketing theory and emerging theoretical insights exploring how the digital transformation of marketing is reflected in novel market behaviours, consumer interactions and experiences, and how the work of marketers will continue to evolve in a post-digital environment.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies conjoint degrees   (BBus BCS)
510.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK3693   Bachelor of Business   (BBus)
360.00
Prerequisites
30.00 points from MKTG601MKTG602MKTG603
Timetable
2024Semester 1
Class Stream Starting Ending Day Time Room
MKTG703/N101  29-Feb-2024  30-May-2024  THU  10:00 AM - 12:00 PM  online 
MKTG703/W101  29-Feb-2024  30-May-2024  THU  2:00 PM - 4:00 PM  WF513 
MKTG703/W102  01-Mar-2024  31-May-2024  FRI  10:00 AM - 12:00 PM  WF513 
MKTG703/W103  01-Mar-2024  31-May-2024  FRI  12:00 PM - 2:00 PM  WF513 
2024Semester 2
Class Stream Starting Ending Day Time Room
MKTG703/N201  19-Jul-2024  18-Oct-2024  FRI  12:00 PM - 2:00 PM  online 
MKTG703/W201  18-Jul-2024  17-Oct-2024  THU  10:00 AM - 12:00 PM  WF513 
MKTG703/W202  19-Jul-2024  18-Oct-2024  FRI  10:00 AM - 12:00 PM  WF513 
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