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Course Details
Integrated Marketing Communications
Prescriptor
Qualifications
TimeTable
Course Code
MKTG702
EFTS
0.1250
Points
15.00
Level
7
Download Course Descriptor
Prescriptor
Insights into advertising, retailing and sales are used to examine the elements and influencers that enable effective recognition, construction and formulation of communications in an omni-channel environment.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details.
Points
AK3001
Bachelor of Business and Bachelor of Science Conjoint Degrees
(BBusBSc)
510.00
No requisite courses specified.
AK1315
Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees
(BBus BCS)
510.00
Prerequisites
MKTG601
,
MKTG602
,
MKTG603
AK3709
Graduate Diploma in Business
(GradDipBus)
120.00
Prerequisites
30.00 points from
MKTG601
,
MKTG602
,
MKTG603
AK3753
Graduate Certificate in Business
(GradCertBus)
60.00
Prerequisites
30.00 points from
MKTG601
,
MKTG602
,
MKTG603
AK1007
Certificate in Business Studies
(CertBusSt)
60.00
Prerequisites
30.00 points from
MKTG601
,
MKTG602
,
MKTG603
AK1006
Diploma in Business
(DipBus)
120.00
Prerequisites
30.00 points from
MKTG601
,
MKTG602
,
MKTG603
AK3693
Bachelor of Business
(BBus)
360.00
Prerequisites
30.00 points from
MKTG601
,
MKTG602
,
MKTG603
ICE1
Individual Course Enrolment
(ICE)
0.00
No requisite courses specified.
SABRD1
Study Abroad
(Study Abroad)
0.00
No requisite courses specified.
INEXCH1
International Exchange (Inbound)
(INEXCH)
0.00
No requisite courses specified.
Timetable
2025
,
Semester 1 Standard
Class
Stream
Starting
Ending
Day
Time
Room
MKTG702/N101
A
03-Mar-2025
26-May-2025
MON
10:00 AM - 12:00 PM
online
MKTG702/W101
A
03-Mar-2025
26-May-2025
MON
4:00 PM - 6:00 PM
WF702
MKTG702/W102
A
03-Mar-2025
26-May-2025
MON
2:00 PM - 4:00 PM
WF413
MKTG702/W103
A
05-Mar-2025
04-Jun-2025
WED
8:00 AM - 10:00 AM
WF410
MKTG702/W104
A
07-Mar-2025
06-Jun-2025
FRI
1:00 PM - 3:00 PM
WF613
2025
,
Semester 2 Standard
Class
Stream
Starting
Ending
Day
Time
Room
MKTG702/N201
A
21-Jul-2025
20-Oct-2025
MON
10:00 AM - 12:00 PM
online
MKTG702/W201
A
22-Jul-2025
21-Oct-2025
TUE
8:00 AM - 10:00 AM
WF503
MKTG702/W202
A
23-Jul-2025
22-Oct-2025
WED
10:00 AM - 12:00 PM
WF611
MKTG702/W203
A
23-Jul-2025
22-Oct-2025
WED
3:00 PM - 5:00 PM
WF714
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