Course Details
Integrated Marketing Communications
Course Code MKTG702
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Insights into advertising, retailing and sales are used to examine the elements and influencers that enable effective recognition, construction and formulation of communications in an omni-channel environment.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
Prerequisites
30.00 points from MKTG601MKTG602MKTG603
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2025Semester 1 Standard
Class Stream Starting Ending Day Time Room
MKTG702/N101  03-Mar-2025  26-May-2025  MON  10:00 AM - 12:00 PM  online 
MKTG702/W101  03-Mar-2025  26-May-2025  MON  4:00 PM - 6:00 PM  WF702 
MKTG702/W102  03-Mar-2025  26-May-2025  MON  2:00 PM - 4:00 PM  WF413 
MKTG702/W103  05-Mar-2025  04-Jun-2025  WED  8:00 AM - 10:00 AM  WF410 
MKTG702/W104  07-Mar-2025  06-Jun-2025  FRI  1:00 PM - 3:00 PM  WF613 
2025Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG702/N201  21-Jul-2025  20-Oct-2025  MON  10:00 AM - 12:00 PM  online 
MKTG702/W201  22-Jul-2025  21-Oct-2025  TUE  8:00 AM - 10:00 AM  WF503 
MKTG702/W202  23-Jul-2025  22-Oct-2025  WED  10:00 AM - 12:00 PM  WF611 
MKTG702/W203  23-Jul-2025  22-Oct-2025  WED  3:00 PM - 5:00 PM  WF714 
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