Course Details
Consumer Behaviour
Course Code MKTG603
EFTS 0.1250
Points 15.00
Level 6
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Prescriptor
The aim of this course is to provide learners with a comprehensive understanding of the concepts pertaining to various individual and environmental factors that influence consumers’ information processing and decision-making process and to explore the strategic implications of consumption behaviours for marketers.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
No requisite courses specified.
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2025Semester 1 Standard
Class Stream Starting Ending Day Time Room
MKTG603/N101  03-Mar-2025  26-May-2025  MON  2:00 PM - 4:00 PM  online 
MKTG603/W101  04-Mar-2025  03-Jun-2025  TUE  2:00 PM - 4:00 PM  WF513 
MKTG603/W102  03-Mar-2025  26-May-2025  MON  10:00 AM - 12:00 PM  WF513 
MKTG603/W103  03-Mar-2025  26-May-2025  MON  12:00 PM - 2:00 PM  WF513 
MKTG603/W104  04-Mar-2025  03-Jun-2025  TUE  9:00 AM - 11:00 AM  WF513 
MKTG603/W105  07-Mar-2025  06-Jun-2025  FRI  12:00 PM - 2:00 PM  WF513 
2025Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG603/N201  21-Jul-2025  20-Oct-2025  MON  12:00 PM - 2:00 PM  online 
MKTG603/W201  22-Jul-2025  21-Oct-2025  TUE  10:00 AM - 12:00 PM  WF513 
MKTG603/W202  22-Jul-2025  21-Oct-2025  TUE  12:00 PM - 2:00 PM  WF513 
MKTG603/W203  23-Jul-2025  22-Oct-2025  WED  10:00 AM - 12:00 PM  WF513 
MKTG603/W204  23-Jul-2025  22-Oct-2025  WED  12:00 PM - 2:00 PM  WF513 
MKTG603/W205  21-Jul-2025  20-Oct-2025  MON  12:00 PM - 2:00 PM  WF513 
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