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Course Details
Consumer Behaviour
Prescriptor
Qualifications
TimeTable
Course Code
MKTG603
EFTS
0.1250
Points
15.00
Level
6
Download Course Descriptor
Prescriptor
The aim of this course is to provide learners with a comprehensive understanding of the concepts pertaining to various individual and environmental factors that influence consumers’ information processing and decision-making process and to explore the strategic implications of consumption behaviours for marketers.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details.
Points
AK3001
Bachelor of Business and Bachelor of Science Conjoint Degrees
(BBusBSc)
510.00
No requisite courses specified.
AK1315
Bachelor of Business and Bachelor of Communication Studies conjoint degrees
(BBus BCS)
510.00
Prerequisites
MKTG501
AK3709
Graduate Diploma in Business
(GradDipBus)
120.00
No requisite courses specified.
AK3753
Graduate Certificate in Business
(GradCertBus)
60.00
No requisite courses specified.
AK1007
Certificate in Business Studies
(CertBusSt)
60.00
Prerequisites
MKTG501
AK1006
Diploma in Business
(DipBus)
120.00
Prerequisites
MKTG501
INEXCH1
International Exchange (Inbound)
(INEXCH)
0.00
No requisite courses specified.
SABRD1
Study Abroad
(Study Abroad)
0.00
No requisite courses specified.
ICE1
Individual Course Enrolment
(ICE)
0.00
No requisite courses specified.
AK3693
Bachelor of Business
(BBus)
360.00
Prerequisites
MKTG501
Timetable
2024
,
Semester 1
Class
Stream
Starting
Ending
Day
Time
Room
MKTG603/N101
A
28-Feb-2024
29-May-2024
WED
12:00 PM - 2:00 PM
online
MKTG603/W101
A
28-Feb-2024
29-May-2024
WED
10:00 AM - 12:00 PM
WF513
MKTG603/W102
A
29-Feb-2024
30-May-2024
THU
10:00 AM - 12:00 PM
WF513
MKTG603/W103
A
29-Feb-2024
30-May-2024
THU
12:00 PM - 2:00 PM
WF513
MKTG603/W104
A
28-Feb-2024
29-May-2024
WED
3:00 PM - 5:00 PM
WF513
2024
,
Semester 2
Class
Stream
Starting
Ending
Day
Time
Room
MKTG603/N201
A
15-Jul-2024
14-Oct-2024
MON
3:00 PM - 5:00 PM
online
MKTG603/W201
A
15-Jul-2024
14-Oct-2024
MON
10:00 AM - 12:00 PM
WF513
MKTG603/W202
A
15-Jul-2024
14-Oct-2024
MON
12:00 PM - 2:00 PM
WF513
MKTG603/W203
A
16-Jul-2024
15-Oct-2024
TUE
10:00 AM - 12:00 PM
WF513
MKTG603/W204
A
16-Jul-2024
15-Oct-2024
TUE
12:00 PM - 2:00 PM
WF513
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