Course Details
Marketing Relationships
Course Code MKTG602
EFTS 0.1250
Points 15.00
Level 6
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Prescriptor
An examination of the relational factors within a marketing, advertising, retailing and sales informed environment. Under these frameworks students will develop insights into how consumer, buyer and shopper relationships are impacted in a contemporary business and network-driven landscape.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
Prerequisites
MKTG501
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2025, Semester 1 Standard
Class Stream Starting Ending Day Time Room
MKTG602/N101  A  03-Mar-2025  27-Jun-2025       
MKTG602/W101  A  03-Mar-2025  27-Jun-2025       
MKTG602/W102  A  03-Mar-2025  27-Jun-2025       
MKTG602/W103  A  03-Mar-2025  27-Jun-2025       
MKTG602/W104  A  03-Mar-2025  27-Jun-2025       
MKTG602/W105  A  03-Mar-2025  27-Jun-2025       
MKTG602/W150  A  03-Mar-2025  27-Jun-2025       
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Auckland University of Technology