Course Details
Marketing Insights
Course Code MKTG501
EFTS 0.1250
Points 15.00
Level 5
Download Course Descriptor
Prescriptor
An introduction to the fundamentals of marketing as a discipline that identifies customer needs and wants, determines which target markets the firm can serve best, and designs appropriate products, services, and communications tailored to these markets. It provides students the foundations for customer focused value creation.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
No requisite courses specified.
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2024Other Summer School
Class Stream Starting Ending Day Time Room
MKTG501/WS90  18-Nov-2024  09-Dec-2024  MON  1:00 PM - 4:00 PM  WF204 
    20-Nov-2024  11-Dec-2024  WED  1:00 PM - 4:00 PM  WF204 
    22-Nov-2024  13-Dec-2024  FRI  1:00 PM - 4:00 PM  WF710 
2025Semester 1 Standard
Class Stream Starting Ending Day Time Room
MKTG501/W101  05-Mar-2025  04-Jun-2025  WED  10:00 AM - 12:00 PM  WF410 
MKTG501/W102  07-Mar-2025  06-Jun-2025  FRI  2:00 PM - 4:00 PM  WF404 
MKTG501/W103  05-Mar-2025  04-Jun-2025  WED  12:00 PM - 2:00 PM  WF311 
MKTG501/W104  05-Mar-2025  04-Jun-2025  WED  2:00 PM - 4:00 PM  WF214 
MKTG501/W105  06-Mar-2025  05-Jun-2025  THU  12:00 PM - 2:00 PM  WF602 
MKTG501/W106  06-Mar-2025  05-Jun-2025  THU  2:00 PM - 4:00 PM  WF702 
MKTG501/W107  07-Mar-2025  06-Jun-2025  FRI  8:00 AM - 10:00 AM  WF611 
MKTG501/W108  07-Mar-2025  06-Jun-2025  FRI  12:00 PM - 2:00 PM  WF611 
MKTG501/W109  06-Mar-2025  05-Jun-2025  THU  4:00 PM - 6:00 PM  WF404 
MKTG501/W110  03-Mar-2025  26-May-2025  MON  11:00 AM - 1:00 PM  WF602 
MKTG501/W141  06-Mar-2025  05-Jun-2025  THU  8:00 AM - 10:00 AM  WF713 
MKTG501/W142  04-Mar-2025  03-Jun-2025  TUE  12:00 PM - 2:00 PM  WF610 
MKTG501/W143  04-Mar-2025  03-Jun-2025  TUE  2:00 PM - 4:00 PM  WF511 
2025Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG501/M201  24-Jul-2025  23-Oct-2025  THU  12:00 PM - 2:00 PM  MH207 
MKTG501/M241  24-Jul-2025  23-Oct-2025  THU  2:00 PM - 4:00 PM  MH106 
MKTG501/W201  22-Jul-2025  21-Oct-2025  TUE  4:00 PM - 6:00 PM  WF404 
MKTG501/W202  24-Jul-2025  23-Oct-2025  THU  8:00 AM - 10:00 AM  WF713 
MKTG501/W203  23-Jul-2025  22-Oct-2025  WED  8:00 AM - 10:00 AM  WF410 
MKTG501/W204  22-Jul-2025  21-Oct-2025  TUE  2:00 PM - 4:00 PM  WF314 
MKTG501/W205  24-Jul-2025  23-Oct-2025  THU  12:00 PM - 2:00 PM  WF702 
MKTG501/W206  24-Jul-2025  23-Oct-2025  THU  2:00 PM - 4:00 PM  WF404 
MKTG501/W207  25-Jul-2025  24-Oct-2025  FRI  12:00 PM - 2:00 PM  WF311 
MKTG501/W208  23-Jul-2025  22-Oct-2025  WED  12:00 PM - 2:00 PM  WF602 
MKTG501/W209  24-Jul-2025  23-Oct-2025  THU  4:00 PM - 6:00 PM  WF502 
MKTG501/W210  23-Jul-2025  22-Oct-2025  WED  2:00 PM - 4:00 PM  WF314 
MKTG501/W241  24-Jul-2025  23-Oct-2025  THU  2:00 PM - 4:00 PM  WF702 
MKTG501/W242  25-Jul-2025  24-Oct-2025  FRI  2:00 PM - 4:00 PM  WF314 
MKTG501/W243  23-Jul-2025  22-Oct-2025  WED  2:00 PM - 4:00 PM  WF413 
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