Course Details
Marketing Insights
Course Code MKTG501
EFTS 0.1250
Points 15.00
Level 5
Download Course Descriptor
Prescriptor
An introduction to the fundamentals of marketing as a discipline that identifies customer needs and wants, determines which target markets the firm can serve best, and designs appropriate products, services, and communications tailored to these markets. It provides students the foundations for customer focused value creation.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies conjoint degrees   (BBus BCS)
510.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK3693   Bachelor of Business   (BBus)
360.00
No requisite courses specified.
Timetable
2024, Semester 1
Class Stream Starting Ending Day Time Room
MKTG501/N101  A  26-Feb-2024  27-May-2024  MON  10:00 AM - 12:00 PM  online 
MKTG501/W101  A  26-Feb-2024  27-May-2024  MON  12:00 PM - 2:00 PM  WF611 
MKTG501/W102  A  26-Feb-2024  27-May-2024  MON  2:00 PM - 4:00 PM  WF714 
MKTG501/W103  A  27-Feb-2024  28-May-2024  TUE  8:00 AM - 10:00 AM  WF303 
MKTG501/W104  A  28-Feb-2024  29-May-2024  WED  1:00 PM - 3:00 PM  WF603 
MKTG501/W105  A  28-Feb-2024  29-May-2024  WED  8:00 AM - 10:00 AM  WF303 
MKTG501/W106  A  28-Feb-2024  29-May-2024  WED  4:00 PM - 6:00 PM  WF714 
2024, Semester 2
Class Stream Starting Ending Day Time Room
MKTG501/M201  A  17-Jul-2024  16-Oct-2024  WED  2:00 PM - 4:00 PM  MC108 
MKTG501/N201  A  16-Jul-2024  15-Oct-2024  TUE  2:00 PM - 4:00 PM  online 
MKTG501/W201  A  16-Jul-2024  15-Oct-2024  TUE  4:00 PM - 6:00 PM  WF611 
MKTG501/W202  A  17-Jul-2024  16-Oct-2024  WED  3:00 PM - 5:00 PM  WF303 
MKTG501/W203  A  18-Jul-2024  17-Oct-2024  THU  1:00 PM - 3:00 PM  WF714 
MKTG501/W204  A  17-Jul-2024  16-Oct-2024  WED  10:00 AM - 12:00 PM  WF714 
MKTG501/W205  A  17-Jul-2024  16-Oct-2024  WED  8:00 AM - 10:00 AM  WF311 
MKTG501/W206  A  19-Jul-2024  18-Oct-2024  FRI  8:00 AM - 10:00 AM  WF410 
MKTG501/W207  A  18-Jul-2024  17-Oct-2024  THU  5:00 PM - 7:00 PM  WF611 
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