Course Details
Marketing Insights
Course Code MKTG501
EFTS 0.1250
Points 15.00
Level 5
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Prescriptor
An introduction to the fundamentals of marketing as a discipline that identifies customer needs and wants, determines which target markets the firm can serve best, and designs appropriate products, services, and communications tailored to these markets. It provides students the foundations for customer focused value creation.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
No requisite courses specified.
  AK3693   Bachelor of Business   (BBus)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2025, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG501/M201  A  24-Jul-2025  23-Oct-2025  THU  12:00 PM - 2:00 PM  MH207 
MKTG501/W201  A  22-Jul-2025  21-Oct-2025  TUE  4:00 PM - 6:00 PM  WF411 
MKTG501/W202  A  24-Jul-2025  23-Oct-2025  THU  8:00 AM - 10:00 AM  WF311 
MKTG501/W203  A  23-Jul-2025  22-Oct-2025  WED  8:00 AM - 10:00 AM  WF410 
MKTG501/W204  A  22-Jul-2025  21-Oct-2025  TUE  2:00 PM - 4:00 PM  WF314 
MKTG501/W205  A  24-Jul-2025  23-Oct-2025  THU  12:00 PM - 2:00 PM  WF702 
MKTG501/W206  A  24-Jul-2025  23-Oct-2025  THU  2:00 PM - 4:00 PM  WF404 
MKTG501/W207  A  25-Jul-2025  24-Oct-2025  FRI  12:00 PM - 2:00 PM  WF311 
MKTG501/W208  A  23-Jul-2025  22-Oct-2025  WED  12:00 PM - 2:00 PM  WF602 
MKTG501/W209  A  24-Jul-2025  23-Oct-2025  THU  4:00 PM - 6:00 PM  WF502 
MKTG501/W210  A  23-Jul-2025  22-Oct-2025  WED  2:00 PM - 4:00 PM  WF314 
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