Course Details
Integrated Marketing Communications
Course Code MKTG702
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Insights into advertising, retailing and sales are used to examine the elements and influencers that enable effective recognition, construction and formulation of communications in an omni-channel environment.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
Timetable
2025, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG702/N201  A  21-Jul-2025  20-Oct-2025  MON  10:00 AM - 12:00 PM  Online 
MKTG702/W201  A  22-Jul-2025  21-Oct-2025  TUE  8:00 AM - 10:00 AM  WF503 
MKTG702/W202  A  23-Jul-2025  22-Oct-2025  WED  10:00 AM - 12:00 PM  WF611 
MKTG702/W203  A  23-Jul-2025  22-Oct-2025  WED  3:00 PM - 5:00 PM  WG809 
2026, Semester 1 Standard
Class Stream Starting Ending Day Time Room
MKTG702/N101  A  23-Feb-2026  25-May-2026  MON  10:00 AM - 12:00 PM  Online 
MKTG702/W101  A  25-Feb-2026  27-May-2026  WED  2:00 PM - 4:00 PM  WF214 
MKTG702/W102  A  27-Feb-2026  29-May-2026  FRI  12:00 PM - 2:00 PM  WF603 
MKTG702/W103  A  23-Feb-2026  25-May-2026  MON  10:00 AM - 12:00 PM  WF702 
MKTG702/W104  A  25-Feb-2026  27-May-2026  WED  4:00 PM - 6:00 PM  WF213 
2026, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG702/N201  A  13-Jul-2026  12-Oct-2026  MON  10:00 AM - 12:00 PM  Online 
MKTG702/W201  A  14-Jul-2026  13-Oct-2026  TUE  12:00 PM - 2:00 PM  WF404 
MKTG702/W202  A  15-Jul-2026  14-Oct-2026  WED  10:00 AM - 12:00 PM  WF404 
MKTG702/W203  A  14-Jul-2026  13-Oct-2026  TUE  2:00 PM - 4:00 PM  WF404 
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Auckland University of Technology