Course Details
Strategic Marketing
Course Code MKTG701
EFTS 0.1250
Points 15.00
Level 7
Download Course Descriptor
Prescriptor
Builds marketing and market insights to design, develop and evaluate appropriate strategies and tactics for successful marketing performance.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
Timetable
2025, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG701/W201  A  24-Jul-2025  23-Oct-2025  THU  10:00 AM - 1:00 PM  WF513 
    28-Oct-2025  28-Oct-2025  TUE  8:00 AM - 5:00 PM  WG126 
MKTG701/W202  A  24-Jul-2025  23-Oct-2025  THU  1:00 PM - 4:00 PM  WF513 
    28-Oct-2025  28-Oct-2025  TUE  8:00 AM - 5:00 PM  WG126 
MKTG701/W203  A  21-Jul-2025  20-Oct-2025  MON  9:00 AM - 12:00 PM  WF513 
    28-Oct-2025  28-Oct-2025  TUE  8:00 AM - 5:00 PM  WG126 
MKTG701/W204  A  25-Jul-2025  24-Oct-2025  FRI  10:00 AM - 1:00 PM  WF513 
    28-Oct-2025  28-Oct-2025  TUE  8:00 AM - 5:00 PM  WG126 
MKTG701/W205  A  25-Jul-2025  24-Oct-2025  FRI  1:00 PM - 4:00 PM  WF513 
    28-Oct-2025  28-Oct-2025  TUE  8:00 AM - 5:00 PM  WG126 
2026, Semester 1 Standard
Class Stream Starting Ending Day Time Room
MKTG701/W101  A  24-Feb-2026  26-May-2026  TUE  1:00 PM - 4:00 PM  WF513 
    02-Jun-2026  02-Jun-2026  TUE  8:00 AM - 4:00 PM  WZ416 
MKTG701/W102  A  25-Feb-2026  27-May-2026  WED  9:00 AM - 12:00 PM  WF513 
    02-Jun-2026  02-Jun-2026  TUE  8:00 AM - 4:00 PM  WZ416 
MKTG701/W103  A  25-Feb-2026  27-May-2026  WED  1:00 PM - 4:00 PM  WF513 
    02-Jun-2026  02-Jun-2026  TUE  8:00 AM - 4:00 PM  WZ416 
MKTG701/W104  A  27-Feb-2026  29-May-2026  FRI  9:00 AM - 12:00 PM  WF513 
    02-Jun-2026  02-Jun-2026  TUE  8:00 AM - 4:00 PM  WZ416 
2026, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG701/W201  A  13-Jul-2026  12-Oct-2026  MON  8:00 AM - 11:00 AM  WF513 
    20-Oct-2026  20-Oct-2026  TUE  8:00 AM - 5:00 PM  WZ416 
MKTG701/W202  A  13-Jul-2026  12-Oct-2026  MON  1:00 PM - 4:00 PM  WF513 
    20-Oct-2026  20-Oct-2026  TUE  8:00 AM - 5:00 PM  WZ416 
MKTG701/W203  A  16-Jul-2026  15-Oct-2026  THU  11:00 AM - 2:00 PM  WF513 
    20-Oct-2026  20-Oct-2026  TUE  8:00 AM - 5:00 PM  WZ416 
MKTG701/W204  A  16-Jul-2026  15-Oct-2026  THU  2:00 PM - 5:00 PM  WF513 
    20-Oct-2026  20-Oct-2026  TUE  8:00 AM - 5:00 PM  WZ416 
Contents
Main Menu
Qualification Specialisations
Qualification Types
Qualifications by Faculty
Short Courses
Course Search
Academic Calendar
Downloadable Forms and Guides
Auckland University of Technology