Course Details
Marketing Research
Course Code MKTG601
EFTS 0.1250
Points 15.00
Level 6
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Prescriptor
An in-depth examination of how data can be sourced, analysed, interpreted and reported in order to inform effective decision-making by marketing, advertising, retailing and sales organisations.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2025, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG601/N201  A  22-Jul-2025  21-Oct-2025  TUE  12:00 PM - 2:00 PM  Online 
MKTG601/W201  A  24-Jul-2025  23-Oct-2025  THU  10:00 AM - 12:00 PM  WF213 
MKTG601/W202  A  25-Jul-2025  24-Oct-2025  FRI  10:00 AM - 12:00 PM  WF414 
MKTG601/W203  A  25-Jul-2025  24-Oct-2025  FRI  8:00 AM - 10:00 AM  WF414 
MKTG601/W204  A  23-Jul-2025  22-Oct-2025  WED  4:00 PM - 6:00 PM  WF402 
2026, Semester 1 Standard
Class Stream Starting Ending Day Time Room
MKTG601/N101  A  23-Feb-2026  19-Jun-2026       
MKTG601/W101  A  23-Feb-2026  19-Jun-2026       
MKTG601/W102  A  23-Feb-2026  19-Jun-2026       
MKTG601/W103  A  23-Feb-2026  19-Jun-2026       
MKTG601/W104  A  23-Feb-2026  19-Jun-2026       
MKTG601/W105  A  23-Feb-2026  19-Jun-2026       
2026, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG601/N201  A  13-Jul-2026  06-Nov-2026       
MKTG601/W201  A  13-Jul-2026  06-Nov-2026       
MKTG601/W202  A  13-Jul-2026  06-Nov-2026       
MKTG601/W203  A  13-Jul-2026  06-Nov-2026       
MKTG601/W204  A  13-Jul-2026  06-Nov-2026       
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Auckland University of Technology