Course Details
Strategic Digital Marketing
Course Code MKTG869
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
An in-depth exploration into the strategic aspects of digital marketing, this course hones the skills required for students to conceptualise, design, and lead sophisticated digital campaigns, optimising across platforms and adapting to emerging technologies.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1045   Master of Marketing   (MMktg)
180.00
  AK1046   Postgraduate Diploma in Marketing   (PgDipMktg)
120.00
  AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt)
60.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
No requisite courses specified.
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2025BEL Trimester 2
Class Stream Starting Ending Day Time Room
MKTG869/WB01  21-Jul-2025  29-Sep-2025  MON  10:00 AM - 1:00 PM  WF303 
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