Course Details
Marketing for Disruption
Course Code MKTG866
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
An applied perspective of modern marketing theories that facilitates a comprehensive understanding of disruptive challenges in marketing. This is especially relevant to the evolving dynamics of broader technological, sustainability, and ethical disruptions, and their interactions with consumers, brands, organisations, and marketing stakeholders.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1090   Master of Business Management   (MBM)
180.00
  AK1091   Postgraduate Diploma in Business Management   (PgDipBM)
120.00
  AK1045   Master of Marketing   (MMktg)
180.00
  AK1046   Postgraduate Diploma in Marketing   (PgDipMktg)
120.00
No requisite courses specified.
  AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt)
60.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
Timetable
2025, BEL Trimester 2
Class Stream Starting Ending Day Time Room
MKTG866/WB01  A  23-Jul-2025  01-Oct-2025  WED  10:00 AM - 1:00 PM  WF303 
2025, BEL Trimester 3
Class Stream Starting Ending Day Time Room
MKTG866/WC01  A  30-Oct-2025  18-Dec-2025  THU  9:00 AM - 12:00 PM  WF303 
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Auckland University of Technology