Course Details
Persuasion and Social Change
Course Code COMM821
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
Provides the knowledge framework for understanding and applying persuasion as a social phenomenon. Delivers concepts and approaches to persuasive communication as an enabler of social change. Critically investigates environmental, governance and social responsibility in public relations, public campaigns, advertising and brand communication.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1323   Master of Communication Studies   (MCS)
180.00
  AK1299   Postgraduate Diploma in Communication Studies   (PgDipCS)
120.00
  AK1322   Postgraduate Certificate in Communication Studies   (PgCertCS)
60.00
No requisite courses specified.
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2025, Semester 2 Standard
Class Stream Starting Ending Day Time Room
COMM821/W201  A  23-Jul-2025  15-Oct-2025  WED  6:00 PM - 8:00 PM  WG608 
    16-Aug-2025  16-Aug-2025  SAT  9:00 AM - 4:00 PM  WG702-703 
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Auckland University of Technology