Course Details
Advanced Art Direction and Copywriting
Course Code ADVT777
EFTS 0.1250
Points 15.00
Level 7
Download Course Descriptor
Prescriptor
Develops advanced knowledge and practical skills for devising highly engaging brand communication concepts and producing finished online and offline campaigns. Critically examines the influence of the proliferation of media channels, from print to social and digital media. Further develops on the theory and practice of art direction and copywriting for creative brand communications across a variety of media platforms.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
Prerequisites
ADVT672
  AK3303   Bachelor of Communication Studies   (BCS)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2025, Semester 1 Standard
Class Stream Starting Ending Day Time Room
ADVT777/W101  A  03-Mar-2025  02-Jun-2025  MON  9:00 AM - 10:00 AM  WG404 
    06-Mar-2025  05-Jun-2025  THU  8:00 AM - 10:00 AM  WG706 
    07-Mar-2025  06-Jun-2025  FRI  12:00 PM - 4:00 PM  WG601 
ADVT777/W102  A  03-Mar-2025  02-Jun-2025  MON  9:00 AM - 10:00 AM  WG404 
    07-Mar-2025  06-Jun-2025  FRI  12:00 PM - 4:00 PM  WG601 
ADVT777/W103  A  03-Mar-2025  02-Jun-2025  MON  9:00 AM - 10:00 AM  WG404 
    03-Mar-2025  02-Jun-2025  MON  12:00 PM - 2:00 PM  WG706 
    07-Mar-2025  06-Jun-2025  FRI  12:00 PM - 4:00 PM  WG601 
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Auckland University of Technology