Course Details
Marketing in the Contemporary World
Course Code MKTG866
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
An applied course framed in relevant marketing theory that develops a coherent understanding of contemporary issues in marketing as related to both the consumer and the organisation. Explores various issues and opportunities faced by marketers following the digital revolution and examines its implications for marketing practices.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1066   Postgraduate Diploma in Global Business   (PgDipGBus)
120.00
  AK1065   Master of Global Business   (MGBus)
180.00
  AK1090   Master of Business Management   (MBM)
180.00
  AK1091   Postgraduate Diploma in Business Management   (PgDipBM)
120.00
  AK1045   Master of Marketing   (MMktg)
180.00
  AK1046   Postgraduate Diploma in Marketing   (PgDipMktg)
120.00
  AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt)
60.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
No requisite courses specified.
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
No timetable information is available.
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Auckland University of Technology