Course Details
Marketing Insights
Course Code MKTG501
EFTS 0.1250
Points 15.00
Level 5
Download Course Descriptor
Prescriptor
An introduction to the fundamentals of marketing as a discipline that identifies customer needs and wants, determines which target markets the firm can serve best, and designs appropriate products, services, and communications tailored to these markets. It provides students the foundations for customer focused value creation.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
No requisite courses specified.
  AK2002   Certificate in Arts   (CertArts)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK2001   Diploma in Arts   (DipArts)
120.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
Timetable
2026, Nov Summer School Standard
Class Stream Starting Ending Day Time Room
MKTG501/WS90  A  23-Nov-2026  14-Dec-2026  MON  1:00 PM - 4:00 PM  WF411 
    25-Nov-2026  16-Dec-2026  WED  1:00 PM - 4:00 PM  WF411 
    27-Nov-2026  18-Dec-2026  FRI  1:00 PM - 4:00 PM  WF411 
2026, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG501/M201  A  13-Jul-2026  12-Oct-2026  MON  10:00 AM - 12:00 PM  MH107 
MKTG501/N201  A  14-Jul-2026  13-Oct-2026  TUE  9:00 AM - 11:00 AM  Online 
MKTG501/W201  A  14-Jul-2026  13-Oct-2026  TUE  12:00 PM - 2:00 PM  WF302 
MKTG501/W202  A  17-Jul-2026  16-Oct-2026  FRI  2:00 PM - 4:00 PM  WF413 
MKTG501/W203  A  16-Jul-2026  15-Oct-2026  THU  8:00 AM - 10:00 AM  WF602 
MKTG501/W204  A  15-Jul-2026  14-Oct-2026  WED  8:00 AM - 10:00 AM  WF613 
MKTG501/W206  A  17-Jul-2026  16-Oct-2026  FRI  10:00 AM - 12:00 PM  WF314 
MKTG501/W207  A  14-Jul-2026  13-Oct-2026  TUE  10:00 AM - 12:00 PM  WF213 
MKTG501/W208  A  16-Jul-2026  15-Oct-2026  THU  10:00 AM - 12:00 PM  WF511 
MKTG501/W209  A  16-Jul-2026  15-Oct-2026  THU  2:00 PM - 4:00 PM  WF511 
2027, Standard Semester 1
Class Stream Starting Ending Day Time Room
MKTG501/W101  A  22-Feb-2027  18-Jun-2027       
MKTG501/W102  A  22-Feb-2027  18-Jun-2027       
MKTG501/W103  A  22-Feb-2027  18-Jun-2027       
MKTG501/W104  A  22-Feb-2027  18-Jun-2027       
MKTG501/W105  A  22-Feb-2027  18-Jun-2027       
MKTG501/W106  A  22-Feb-2027  18-Jun-2027       
MKTG501/W150  A  22-Feb-2027  18-Jun-2027       
2027, Standard Semester 2
Class Stream Starting Ending Day Time Room
MKTG501/M201  A  12-Jul-2027  05-Nov-2027       
MKTG501/M202  A  12-Jul-2027  05-Nov-2027       
MKTG501/W201  A  12-Jul-2027  05-Nov-2027       
MKTG501/W202  A  12-Jul-2027  05-Nov-2027       
MKTG501/W203  A  12-Jul-2027  05-Nov-2027       
MKTG501/W204  A  12-Jul-2027  05-Nov-2027       
MKTG501/W205  A  12-Jul-2027  05-Nov-2027       
MKTG501/W206  A  12-Jul-2027  05-Nov-2027       
MKTG501/W207  A  12-Jul-2027  05-Nov-2027       
MKTG501/W208  A  12-Jul-2027  05-Nov-2027       
MKTG501/W209  A  12-Jul-2027  05-Nov-2027       
MKTG501/W210  A  12-Jul-2027  05-Nov-2027       
MKTG501/W250  A  12-Jul-2027  05-Nov-2027       
MKTG501/W251  A  12-Jul-2027  05-Nov-2027       
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