Course Details
Marketing Insights
Course Code MKTG501
EFTS 0.1250
Points 15.00
Level 5
Download Course Descriptor
Prescriptor
An introduction to the fundamentals of marketing as a discipline that identifies customer needs and wants, determines which target markets the firm can serve best, and designs appropriate products, services, and communications tailored to these markets. It provides students the foundations for customer focused value creation.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
No requisite courses specified.
  AK2002   Certificate in Arts   (CertArts)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK2001   Diploma in Arts   (DipArts)
120.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
Timetable
2025, Nov Summer School Standard
Class Stream Starting Ending Day Time Room
MKTG501/WS90  A  24-Nov-2025  15-Dec-2025  MON  1:00 PM - 4:00 PM  WU314 
    26-Nov-2025  17-Dec-2025  WED  1:00 PM - 4:00 PM  WU314 
    28-Nov-2025  19-Dec-2025  FRI  1:00 PM - 4:00 PM  WU314 
2025, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG501/M201  A  24-Jul-2025  23-Oct-2025  THU  12:00 PM - 2:00 PM  MH207 
MKTG501/W201  A  22-Jul-2025  21-Oct-2025  TUE  4:00 PM - 6:00 PM  WF411 
MKTG501/W202  A  24-Jul-2025  23-Oct-2025  THU  8:00 AM - 10:00 AM  WF311 
MKTG501/W203  A  23-Jul-2025  22-Oct-2025  WED  8:00 AM - 10:00 AM  WF410 
MKTG501/W204  A  22-Jul-2025  21-Oct-2025  TUE  2:00 PM - 4:00 PM  WF314 
MKTG501/W205  A  24-Jul-2025  23-Oct-2025  THU  12:00 PM - 2:00 PM  WF702 
MKTG501/W206  A  24-Jul-2025  23-Oct-2025  THU  2:00 PM - 4:00 PM  WF404 
MKTG501/W207  A  25-Jul-2025  24-Oct-2025  FRI  12:00 PM - 2:00 PM  WF311 
MKTG501/W208  A  23-Jul-2025  22-Oct-2025  WED  12:00 PM - 2:00 PM  WF602 
MKTG501/W209  A  24-Jul-2025  23-Oct-2025  THU  4:00 PM - 6:00 PM  WF502 
MKTG501/W210  A  23-Jul-2025  22-Oct-2025  WED  2:00 PM - 4:00 PM  WF314 
2026, Semester 1 Standard
Class Stream Starting Ending Day Time Room
MKTG501/N101  A  23-Feb-2026  19-Jun-2026       
MKTG501/W101  A  24-Feb-2026  26-May-2026  TUE  8:00 AM - 10:00 AM  WF502 
MKTG501/W102  A  23-Feb-2026  25-May-2026  MON  2:00 PM - 4:00 PM  WF403 
MKTG501/W103  A  25-Feb-2026  27-May-2026  WED  8:00 AM - 10:00 AM  WF313 
MKTG501/W104  A  27-Feb-2026  29-May-2026  FRI  11:00 AM - 1:00 PM  WF204 
MKTG501/W105  A  25-Feb-2026  27-May-2026  WED  10:00 AM - 12:00 PM  WF204 
MKTG501/W106  A  25-Feb-2026  27-May-2026  WED  2:00 PM - 4:00 PM  WF511 
MKTG501/W107  A  24-Feb-2026  26-May-2026  TUE  12:00 PM - 2:00 PM  WF510 
MKTG501/W108  A  27-Feb-2026  29-May-2026  FRI  3:00 PM - 5:00 PM  WF502 
MKTG501/W109  A  26-Feb-2026  28-May-2026  THU  3:00 PM - 5:00 PM  WF314 
MKTG501/W150  A  26-Feb-2026  28-May-2026  THU  5:00 PM - 7:00 PM  WF714 
2026, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG501/M201  A  13-Jul-2026  12-Oct-2026  MON  10:00 AM - 12:00 PM  MH107 
MKTG501/N201  A  13-Jul-2026  06-Nov-2026       
MKTG501/W201  A  14-Jul-2026  13-Oct-2026  TUE  12:00 PM - 2:00 PM  WF302 
MKTG501/W202  A  17-Jul-2026  16-Oct-2026  FRI  2:00 PM - 4:00 PM  WF413 
MKTG501/W203  A  16-Jul-2026  15-Oct-2026  THU  8:00 AM - 10:00 AM  WF602 
MKTG501/W204  A  15-Jul-2026  14-Oct-2026  WED  8:00 AM - 10:00 AM  WF613 
MKTG501/W205  A  14-Jul-2026  13-Oct-2026  TUE  8:00 AM - 10:00 AM  WF213 
MKTG501/W206  A  17-Jul-2026  16-Oct-2026  FRI  10:00 AM - 12:00 PM  WF314 
MKTG501/W207  A  14-Jul-2026  13-Oct-2026  TUE  10:00 AM - 12:00 PM  WF213 
MKTG501/W208  A  16-Jul-2026  15-Oct-2026  THU  10:00 AM - 12:00 PM  WF511 
MKTG501/W209  A  16-Jul-2026  15-Oct-2026  THU  2:00 PM - 4:00 PM  WF511 
MKTG501/W250  A  14-Jul-2026  13-Oct-2026  TUE  5:00 PM - 7:00 PM  WF713 
MKTG501/W251  A  16-Jul-2026  15-Oct-2026  THU  5:00 PM - 7:00 PM  WF602 
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