Course Details
Marketing Insights
Course Code MKTG501
EFTS 0.1250
Points 15.00
Level 5
Download Course Descriptor
Prescriptor
An introduction to the fundamentals of marketing as a discipline that identifies customer needs and wants, determines which target markets the firm can serve best, and designs appropriate products, services, and communications tailored to these markets. It provides students the foundations for customer focused value creation.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
No requisite courses specified.
  AK3708   Bachelor of International Hospitality Management   (BIHM)
360.00
  AK3693   Bachelor of Business   (BBus)
360.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  AK3004   Bachelor of Business and Bachelor of International Hospitality Management Conjoint Degrees   (BBus BIHM)
510.00
  AK2001   Diploma in Arts   (DipArts)
120.00
  AK1024   Graduate Diploma in International Hospitality Management   (GradDipIHM)
120.00
  AK1230   Graduate Certificate in International Hospitality Management   (GradCertIHM)
60.00
  AK2002   Certificate in Arts   (CertArts)
60.00
Timetable
2026, Nov Summer School Standard
Class Stream Starting Ending Day Time Room
MKTG501/WS90  A  23-Nov-2026  14-Dec-2026  MON  1:00 PM - 4:00 PM  WF411 
    25-Nov-2026  16-Dec-2026  WED  1:00 PM - 4:00 PM  WF411 
    27-Nov-2026  18-Dec-2026  FRI  1:00 PM - 4:00 PM  WF411 
2026, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG501/M201  A  13-Jul-2026  12-Oct-2026  MON  10:00 AM - 12:00 PM  MH107 
MKTG501/N201  A  14-Jul-2026  13-Oct-2026  TUE  9:00 AM - 11:00 AM  Online 
MKTG501/W201  A  14-Jul-2026  13-Oct-2026  TUE  12:00 PM - 2:00 PM  WF302 
MKTG501/W202  A  17-Jul-2026  16-Oct-2026  FRI  2:00 PM - 4:00 PM  WF314 
MKTG501/W203  A  16-Jul-2026  15-Oct-2026  THU  8:00 AM - 10:00 AM  WF204 
MKTG501/W204  A  15-Jul-2026  14-Oct-2026  WED  8:00 AM - 10:00 AM  WF310 
MKTG501/W206  A  17-Jul-2026  16-Oct-2026  FRI  10:00 AM - 12:00 PM  WF314 
MKTG501/W207  A  14-Jul-2026  13-Oct-2026  TUE  10:00 AM - 12:00 PM  WF213 
MKTG501/W208  A  16-Jul-2026  15-Oct-2026  THU  10:00 AM - 12:00 PM  WF511 
MKTG501/W209  A  16-Jul-2026  15-Oct-2026  THU  2:00 PM - 4:00 PM  WF511 
2027, Standard Semester 1
Class Stream Starting Ending Day Time Room
MKTG501/W101  A  22-Feb-2027  24-May-2027  MON  12:00 PM - 2:00 PM  WF313 
MKTG501/W102  A  25-Feb-2027  27-May-2027  THU  10:00 AM - 12:00 PM  WF313 
MKTG501/W103  A  23-Feb-2027  25-May-2027  TUE  12:00 PM - 2:00 PM  WF313 
MKTG501/W104  A  22-Feb-2027  24-May-2027  MON  10:00 AM - 12:00 PM  WF313 
MKTG501/W105  A  24-Feb-2027  26-May-2027  WED  12:00 PM - 2:00 PM  WF313 
MKTG501/W106  A  23-Feb-2027  25-May-2027  TUE  10:00 AM - 12:00 PM  WF313 
MKTG501/W150  A  24-Feb-2027  26-May-2027  WED  2:00 PM - 4:00 PM  WF313 
2027, Standard Semester 2
Class Stream Starting Ending Day Time Room
MKTG501/M201  A  12-Jul-2027  11-Oct-2027  MON  2:00 PM - 4:00 PM  MH105 
MKTG501/M241  A  13-Jul-2027  12-Oct-2027  TUE  3:00 PM - 5:00 PM  MH104 
MKTG501/W201  A  12-Jul-2027  11-Oct-2027  MON  12:00 PM - 2:00 PM  WF302 
MKTG501/W202  A  14-Jul-2027  13-Oct-2027  WED  9:00 AM - 11:00 AM  WF302 
MKTG501/W203  A  12-Jul-2027  11-Oct-2027  MON  2:00 PM - 4:00 PM  WF302 
MKTG501/W204  A  15-Jul-2027  14-Oct-2027  THU  2:00 PM - 4:00 PM  WF302 
MKTG501/W205  A  13-Jul-2027  12-Oct-2027  TUE  2:00 PM - 4:00 PM  WF302 
MKTG501/W206  A  14-Jul-2027  13-Oct-2027  WED  11:00 AM - 1:00 PM  WF302 
MKTG501/W207  A  16-Jul-2027  15-Oct-2027  FRI  2:00 PM - 4:00 PM  WF302 
MKTG501/W208  A  12-Jul-2027  11-Oct-2027  MON  10:00 AM - 12:00 PM  WF302 
MKTG501/W241  A  13-Jul-2027  12-Oct-2027  TUE  10:00 AM - 12:00 PM  WF302 
MKTG501/W242  A  16-Jul-2027  15-Oct-2027  FRI  12:00 PM - 2:00 PM  WF302 
MKTG501/W243  A  15-Jul-2027  14-Oct-2027  THU  10:00 AM - 12:00 PM  WF302 
MKTG501/W244  A  13-Jul-2027  12-Oct-2027  TUE  12:00 PM - 2:00 PM  WF510 
MKTG501/W250  A  14-Jul-2027  13-Oct-2027  WED  4:00 PM - 6:00 PM  WF511 
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