Course Details
Marketing for Tourism, Hospitality and Events
Course Code TOUR606
EFTS 0.1250
Points 15.00
Level 6
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Prescriptor
This course introduces the marketing concepts and explores the building blocks of effective marketing programmes for tourism, hospitality and events (THE) organisations. Familiarity with the instruments used in the development of marketing strategies will assist students to recognise and understand the competitive dynamics within these contexts.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1277   Bachelor of International Tourism Management   (BITM)
360.00
  AK3708   Bachelor of International Hospitality Management   (BIHM)
360.00
  AK1230   Graduate Certificate in International Hospitality Management   (GradCertIHM)
60.00
  AK1024   Graduate Diploma in International Hospitality Management   (GradDipIHM)
120.00
Timetable
No timetable information is available.
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Auckland University of Technology