Course Details
Marketing for Tourism, Hospitality and Events
Course Code TOUR606
EFTS 0.1250
Points 15.00
Level 6
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Prescriptor
This course introduces the marketing concepts and explores the building blocks of effective marketing programmes for tourism, hospitality and events (THE) organisations. Familiarity with the instruments used in the development of marketing strategies will assist students to recognise and understand the competitive dynamics within these contexts.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1252   Graduate Diploma in International Tourism Management   (GradDipITM)
120.00
No requisite courses specified.
  AK1254   Graduate Certificate in International Tourism Management   (GradCertITM)
60.00
  AK2002   Certificate in Arts   (CertArts)
60.00
  AK1277   Bachelor of International Tourism Management   (BITM)
360.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK3693   Bachelor of Business   (BBus)
360.00
  AK3708   Bachelor of International Hospitality Management   (BIHM)
360.00
Timetable
2024, Semester 1
Class Stream Starting Ending Day Time Room
TOUR606/W101  A  01-Mar-2024  31-May-2024  FRI  8:00 AM - 11:00 AM  WH125 
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Auckland University of Technology