Course Details
Applied Creativity for Social Change
Course Code ADVT778
EFTS 0.1250
Points 15.00
Level 7
Download Course Descriptor
Prescriptor
Provides an in-depth investigation into the use of advertising and brand creativity in marketing for the social good. Critically examines the role of social marketing for behavioural change through government, public health, social enterprise, and not-for-profit organisations, amongst others. Critically evaluates the aspects involved in the development and application of marketing to produce professional communications as they apply in social issue and public awareness contexts.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
  AK3303   Bachelor of Communication Studies   (BCS)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
Timetable
2026, Semester 2 Standard
Class Stream Starting Ending Day Time Room
ADVT778/W201  A  14-Jul-2026  13-Oct-2026  TUE  11:00 AM - 2:00 PM  WG607 
    17-Jul-2026  16-Oct-2026  FRI  12:00 PM - 4:00 PM  WG601 
ADVT778/W202  A  14-Jul-2026  13-Oct-2026  TUE  2:00 PM - 5:00 PM  WG607 
    17-Jul-2026  16-Oct-2026  FRI  12:00 PM - 4:00 PM  WG601 
Contents
Main Menu
Qualification Specialisations
Qualification Types
Qualifications by Faculty
Short Courses
Course Search
Academic Calendar
Downloadable Forms and Guides
Auckland University of Technology