Course Details
Applied Creativity for Social Change
Course Code ADVT778
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Provides an in-depth investigation into the use of advertising and brand creativity in marketing for the social good. Critically examines the role of social marketing for behavioural change through government, public health, social enterprise, and not-for-profit organisations, amongst others. Critically evaluates the aspects involved in the development and application of marketing to produce professional communications as they apply in social issue and public awareness contexts.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1315   Bachelor of Business and Bachelor of Communication Studies conjoint degrees   (BBus BCS)
510.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
No requisite courses specified.
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK3303   Bachelor of Communication Studies   (BCS)
360.00
Timetable
2024, Semester 2
Class Stream Starting Ending Day Time Room
ADVT778/W201  A  16-Jul-2024  15-Oct-2024  TUE  8:00 AM - 11:00 AM  WZ503 
    19-Jul-2024  18-Oct-2024  FRI  12:00 PM - 4:00 PM  WG707-708 
ADVT778/W202  A  18-Jul-2024  17-Oct-2024  THU  8:00 AM - 11:00 AM  WG703 
    19-Jul-2024  18-Oct-2024  FRI  12:00 PM - 4:00 PM  WG707-708 
ADVT778/W203  A  18-Jul-2024  17-Oct-2024  THU  11:00 AM - 2:00 PM  WG609 
    19-Jul-2024  18-Oct-2024  FRI  12:00 PM - 4:00 PM  WG707-708 
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Auckland University of Technology