Course Details
Creative Principles and Strategy
Course Code ADVT673
EFTS 0.1250
Points 15.00
Level 6
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Prescriptor
Provides an in-depth outline of the principles of creative strategy. Delivers an overview of the creative and strategic functions applied in advertising and brand communications. Develops the practical application of skills for designing a campaign to meet a brand’s objectives, including interpreting a creative brief and preparing a creative strategy to be executed across a range of media platforms.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1315   Bachelor of Business and Bachelor of Communication Studies conjoint degrees   (BBus BCS)
510.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
No requisite courses specified.
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK3303   Bachelor of Communication Studies   (BCS)
360.00
Timetable
2024, Semester 2
Class Stream Starting Ending Day Time Room
ADVT673/W201  A  18-Jul-2024  17-Oct-2024  THU  12:00 PM - 3:00 PM  WG808 
ADVT673/W202  A  16-Jul-2024  15-Oct-2024  TUE  9:00 AM - 12:00 PM  WG701 
ADVT673/W203  A  19-Jul-2024  18-Oct-2024  FRI  9:00 AM - 12:00 PM  WG607 
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Auckland University of Technology