Course Details
Creative Principles and Strategy
Course Code ADVT673
EFTS 0.1250
Points 15.00
Level 6
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Provides an in-depth outline of the principles of creative strategy. Delivers an overview of the creative and strategic functions applied in advertising and brand communications. Develops the practical application of skills for designing a campaign to meet a brand’s objectives, including interpreting a creative brief and preparing a creative strategy to be executed across a range of media platforms.
No Resource is available.
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1315   Bachelor of Business and Bachelor of Communication Studies conjoint degrees   (BBus BCS)
  INEXCH1   International Exchange (Inbound)   (INEXCH)
No requisite courses specified.
  SABRD1   Study Abroad   (Study Abroad)
  ICE1   Individual Course Enrolment   (ICE)
  AK3303   Bachelor of Communication Studies   (BCS)
2024Semester 2
Class Stream Starting Ending Day Time Room
ADVT673/W201  18-Jul-2024  17-Oct-2024  THU  12:00 PM - 3:00 PM  WG808 
ADVT673/W202  16-Jul-2024  15-Oct-2024  TUE  9:00 AM - 12:00 PM  WG701 
ADVT673/W203  19-Jul-2024  18-Oct-2024  FRI  9:00 AM - 12:00 PM  WG607 
ADVT673/W204  17-Jul-2024  16-Oct-2024  WED  1:00 PM - 4:00 PM  WF413 
2025Semester 2
Class Stream Starting Ending Day Time Room
ADVT673/W201  21-Jul-2025  14-Nov-2025       
ADVT673/W202  21-Jul-2025  14-Nov-2025       
ADVT673/W203  21-Jul-2025  14-Nov-2025       
ADVT673/W204  21-Jul-2025  14-Nov-2025       
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