Course Details
Creative Principles and Strategy
Course Code ADVT673
EFTS 0.1250
Points 15.00
Level 6
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Prescriptor
Provides an in-depth outline of the principles of creative strategy. Delivers an overview of the creative and strategic functions applied in advertising and brand communications. Develops the practical application of skills for designing a campaign to meet a brand’s objectives, including interpreting a creative brief and preparing a creative strategy to be executed across a range of media platforms.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
No requisite courses specified.
  AK3303   Bachelor of Communication Studies   (BCS)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2024, Semester 2
Class Stream Starting Ending Day Time Room
ADVT673/W201  A  18-Jul-2024  17-Oct-2024  THU  12:00 PM - 3:00 PM  WG808 
ADVT673/W202  A  16-Jul-2024  15-Oct-2024  TUE  9:00 AM - 12:00 PM  WG701 
ADVT673/W203  A  19-Jul-2024  18-Oct-2024  FRI  9:00 AM - 12:00 PM  WG607 
ADVT673/W204  A  17-Jul-2024  16-Oct-2024  WED  1:00 PM - 4:00 PM  WF413 
2025, Semester 2 Standard
Class Stream Starting Ending Day Time Room
ADVT673/W201  A  23-Jul-2025  22-Oct-2025  WED  11:00 AM - 2:00 PM  WF711 
ADVT673/W202  A  24-Jul-2025  23-Oct-2025  THU  8:00 AM - 11:00 AM  WG809 
ADVT673/W203  A  23-Jul-2025  22-Oct-2025  WED  8:00 AM - 11:00 AM  WG608 
ADVT673/W204  A  24-Jul-2025  23-Oct-2025  THU  1:00 PM - 4:00 PM  WG703 
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Auckland University of Technology