Course Details
Strategic Messaging
Course Code PUBL604
EFTS 0.1250
Points 15.00
Level 6
Download Course Descriptor
Prescriptor
Explores the theory and practice of messaging for relationship building and social engagement within the public relations context. Provides opportunities to develop a portfolio of public relations messages for real-life cases across diverse media.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
No requisite courses specified.
  AK3303   Bachelor of Communication Studies   (BCS)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2024, Semester 2
Class Stream Starting Ending Day Time Room
PUBL604/W201  A  15-Jul-2024  14-Oct-2024  MON  1:00 PM - 2:00 PM  online 
    17-Jul-2024  16-Oct-2024  WED  11:00 AM - 1:00 PM  WG603 
PUBL604/W202  A  15-Jul-2024  14-Oct-2024  MON  1:00 PM - 2:00 PM  online 
    18-Jul-2024  17-Oct-2024  THU  2:00 PM - 4:00 PM  WG603 
PUBL604/W203  A  15-Jul-2024  14-Oct-2024  MON  1:00 PM - 2:00 PM  online 
    18-Jul-2024  17-Oct-2024  THU  10:00 AM - 12:00 PM  WG603 
2025, Semester 2 Standard
Class Stream Starting Ending Day Time Room
PUBL604/W201  A  21-Jul-2025  20-Oct-2025  MON  9:00 AM - 10:00 AM  online 
    23-Jul-2025  22-Oct-2025  WED  2:00 PM - 4:00 PM  WG806 
PUBL604/W202  A  21-Jul-2025  20-Oct-2025  MON  9:00 AM - 10:00 AM  online 
    24-Jul-2025  23-Oct-2025  THU  12:00 PM - 2:00 PM  WG603 
PUBL604/W203  A  21-Jul-2025  20-Oct-2025  MON  9:00 AM - 10:00 AM  online 
    22-Jul-2025  21-Oct-2025  TUE  12:00 PM - 2:00 PM  WG603 
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Auckland University of Technology