Course Details
Digital Public Relations
Course Code PUBL701
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Critically analyses and evaluates the impact of visual, audio and written communication on organisational reputation and public relations campaigns. Offers the opportunity to apply multimedia communication skills to produce strategic public relations narratives and develop a range of appropriate visual, audio and written content.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
No requisite courses specified.
  AK3303   Bachelor of Communication Studies   (BCS)
360.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2025, Semester 1 Standard
Class Stream Starting Ending Day Time Room
PUBL701/W101  A  03-Mar-2025  27-Jun-2025       
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Auckland University of Technology