Course Details
Hospitality Marketing Research
Course Code HOSP803
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
Examines the contemporary marketing issues that hospitality and tourism organisations confront when dealing with internal customers to ensure quality services and dealing with external customers. This course aims to help students develop the critical research skills that can be used to evaluate the quality of research in the literature and translate research problems into a research design.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1072   Postgraduate Certificate in International Tourism Management   (PgCertITM)
60.00
  AK3696   Bachelor of Arts (Honours)   (BA(Hons))
120.00
No requisite courses specified.
  AK3747   Postgraduate Diploma in International Hospitality Management   (PgDipIHM)
120.00
  AK3748   Postgraduate Certificate in International Hospitality Management   (PgCertIHM)
60.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK1058   Master of International Hospitality Management   (MIHM)
180.00
Timetable
2025, Semester 1 Standard
Class Stream Starting Ending Day Time Room
HOSP803/W101  A  06-Mar-2025  05-Jun-2025  THU  8:00 AM - 11:00 AM  WH125 
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Auckland University of Technology