Course Details
Hospitality Sales and Marketing
Course Code HOSP703
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Develops an understanding of applied marketing theory in an international hospitality environment. Examines hospitality specific issues such as yield management, services marketing, hospitality distribution channels, and service quality management strategies.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1252   Graduate Diploma in International Tourism Management   (GradDipITM)
120.00
  AK1254   Graduate Certificate in International Tourism Management   (GradCertITM)
60.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  AK3708   Bachelor of International Hospitality Management   (BIHM)
360.00
No requisite courses specified.
Timetable
No timetable information is available.
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Auckland University of Technology