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Course Details

Entrepreneurship and Innovation

Prescriptor
Qualifications
TimeTable

Course Code	ENTR680
EFTS	0.1250
Points	15.00
Level	6

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Prescriptor

Examines the concepts of entrepreneurship and innovation from a number of perspectives, traditional and post-industrial. The course introduces the concept of 'Intellectual Entrepreneurship' as a strategy for the sustainable development of research-based relationships between creative educational, social and industrial stakeholders - it also provides an overview of 'Social Innovation' as it occurs in the New Zealand context. This paper also has a strong practical component, providing and introduction to critical entrepreneurial skills such as: pitching; proposal writing; negotiation and personal branding and marketing.

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