Qualification Details
Bachelor of Communication Studies
Programme Code AK3303
Method Full time only
Further Details
Table of Courses
Purpose
BCS graduates will have an understanding of the principles of human and media communication. They will develop professional capabilities in their chosen area while building an understanding of all parts of the communication process. They will be able to apply this knowledge as critically reflective practitioners over a wide range of communication fields. Graduates will also be prepared for postgraduate study in their chosen field.
Content
Advertising creativity (copywriting, art direction), creative industries (art event management, cultural policy), digital media (moving image, 3D modelling, animation, webmedia, visual communication, multimedia), journalism (news reporting, news production, broadcasting), organisational behaviour, public relations, human and mass communication theory, intercultural communication, radio, radio production, television, television production, television writing, professional communication.
Resources
No Resource is available.
Qualification Structure
  Points
Bachelor of Communication Studies   (BCS) 360.00 
Subject
  • Advertising and Brand Creativity
  • Communication for Social Change
  • Digital Communication
  • Journalism
  • Media and Power
  • Multi-Camera Production
  • Professional Performance Communication
  • Public Relations
  • Radio and Audio Media
  • Screen Production
    • Application Details
  • 6 January 2025 City Intake.
    		•  Applications close 6 January 2025. Application form
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    Auckland University of Technology