Course Details
International Marketing and Strategy
Course Code INTB867
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
Critically evaluates international marketing through strategic and functional perspectives, drawing on cross-cultural, psychological, sociological, and institutional frameworks to interrogate patterns in consumer behaviour and global market systems. Students will analyse the drivers behind standardisation versus adaptation in marketing strategy and assess strategic approaches to brand management, market entry, and global expansion. Particular attention is given to developing marketing strategies in the context of emerging and less-developed markets.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt)
60.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK1065   Master of Global Business   (MGBus)
180.00
No requisite courses specified.
  AK1066   Postgraduate Diploma in Global Business   (PgDipGBus)
120.00
Timetable
No timetable information is available.
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Auckland University of Technology