Course Details
International Marketing and Strategy
Course Code INTB867
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
Critically evaluates international marketing through strategic and functional perspectives, drawing on cross-cultural, psychological, sociological, and institutional frameworks to interrogate patterns in consumer behaviour and global market systems. Students will analyse the drivers behind standardisation versus adaptation in marketing strategy and assess strategic approaches to brand management, market entry, and global expansion. Particular attention is given to developing marketing strategies in the context of emerging and less-developed markets.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt)
60.00
No requisite courses specified.
  ICE1   Individual Course Enrolment   (ICE)
0.00
  AK1065   Master of Global Business   (MGBus)
180.00
  AK1066   Postgraduate Diploma in Global Business   (PgDipGBus)
120.00
Timetable
2026, BEL Trimester 2
Class Stream Starting Ending Day Time Room
INTB867/WB01  A  02-Jul-2026  24-Sep-2026  THU  8:00 AM - 11:00 AM  WF513 
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Auckland University of Technology