Course Details
Strategic Global Marketing
Course Code INTB867
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
Introduces students to the issues and strategies of marketing to international consumers. Emphasis is on the strategic implications of marketing planning and competition in the markets of different countries. An environmental/cultural approach to international marketing provides a global orientation. This understanding is important to all businesses seeking market opportunities outside their home country.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1066   Postgraduate Diploma in Global Business   (PgDipGBus)
120.00
No requisite courses specified.
  AK1065   Master of Global Business   (MGBus)
180.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
Timetable
No timetable information is available.
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