Course Details
Brand and Identity
Course Code MKTG867
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
Critically explores the role of identity in relation to marketing strategies, brand management, perceptions, and professional development. Explores theoretical foundations, practical applications and ethical considerations surrounding construction and communication of identity within marketing. Extending to how marketers position themselves for a future in marketing.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1045   Master of Marketing   (MMktg)
180.00
  AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt)
60.00
  AK1046   Postgraduate Diploma in Marketing   (PgDipMktg)
120.00
No requisite courses specified.
  ICE1   Individual Course Enrolment   (ICE)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
Timetable
2026, BEL Trimester 3
Class Stream Starting Ending Day Time Room
MKTG867/WC01  A  28-Oct-2026  27-Jan-2027  WED  1:00 PM - 4:00 PM  WF513 
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Auckland University of Technology