Course Details
Digital Marketing Architecture
Course Code MKTG864
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
Investigates principles of digital marketing and equips students with the skills to design, implement, and evaluate digital marketing activities, offering hands-on experience through real-world examples and assignments.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1045   Master of Marketing   (MMktg)
180.00
  AK1046   Postgraduate Diploma in Marketing   (PgDipMktg)
120.00
Prerequisites
MKTG860
  AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt)
60.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
Timetable
2025, BEL Trimester 1
Class Stream Starting Ending Day Time Room
MKTG864/WA01  A  07-Mar-2025  23-May-2025  FRI  10:00 AM - 1:00 PM  WZ502 
2025, BEL Trimester 3
Class Stream Starting Ending Day Time Room
MKTG864/WC01  A  30-Oct-2025  18-Dec-2025  THU  1:00 PM - 4:00 PM  WF411 
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Auckland University of Technology