Course Details
Marketing Concepts and Tactics
Course Code MKTG860
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
A critical review of key concepts, frameworks, and tools, focusing on the marketing management processes and its influences in formulating competitively viable marketing strategies.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1045   Master of Marketing   (MMktg)
180.00
  AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt)
60.00
No requisite courses specified.
  AK1046   Postgraduate Diploma in Marketing   (PgDipMktg)
120.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
Timetable
2026, BEL Trimester 3
Class Stream Starting Ending Day Time Room
MKTG860/WC02  A  27-Oct-2026  26-Jan-2027  TUE  8:00 AM - 11:00 AM  WG801-802-803 
2027, BEL Trimester 1
Class Stream Starting Ending Day Time Room
MKTG860/WA01  A  01-Mar-2027  18-Jun-2027       
2027, BEL Trimester 3
Class Stream Starting Ending Day Time Room
MKTG860/WC01  A  25-Oct-2027  18-Feb-2028       
MKTG860/WC02  A  25-Oct-2027  18-Feb-2028       
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Auckland University of Technology