Course Details
Marketing Concepts and Tactics
Course Code MKTG860
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
A critical review of key marketing concepts, frameworks, and tools, focusing on the consumer decision-making process and its influences in formulating competitively viable marketing strategies.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1045   Master of Marketing   (MMktg)
180.00
  AK1046   Postgraduate Diploma in Marketing   (PgDipMktg)
120.00
  AK1070   Postgraduate Certificate in Business Studies   (PgCertBusSt)
60.00
No requisite courses specified.
  ICE1   Individual Course Enrolment   (ICE)
0.00
Timetable
2025BEL Trimester 1
Class Stream Starting Ending Day Time Room
MKTG860/WA01  03-Mar-2025  19-May-2025  MON  10:00 AM - 1:00 PM  WF611 
2025BEL Trimester 3
Class Stream Starting Ending Day Time Room
MKTG860/WC01  31-Oct-2025  19-Dec-2025  FRI  1:00 PM - 4:00 PM  WF214 
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