Course Details
Brand Stories
Course Code ADVT883
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
Explores the concept of brand story and provides production skills in the creative development of brand stories through traditional and new media communication channels. Investigates the application of story-telling as a method in both advertising and marketing. Critically evaluates the utilisation of narrative strategies across different sectors and genres. Provides students with the opportunity to apply brand story method to a practical project.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK1323   Master of Communication Studies   (MCS)
180.00
  AK1322   Postgraduate Certificate in Communication Studies   (PgCertCS)
60.00
  AK1299   Postgraduate Diploma in Communication Studies   (PgDipCS)
120.00
No requisite courses specified.
Timetable
No timetable information is available.
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Auckland University of Technology