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Course Details
Brand Stories
Prescriptor
Qualifications
TimeTable
Course Code
ADVT883
EFTS
0.1250
Points
15.00
Level
8
Download Course Descriptor
Prescriptor
Explores the concept of brand story and provides production skills in the creative development of brand stories through traditional and new media communication channels. Investigates the application of story-telling as a method in both advertising and marketing. Critically evaluates the utilisation of narrative strategies across different sectors and genres. Provides students with the opportunity to apply brand story method to a practical project.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details.
Points
AK1323
Master of Communication Studies
(MCS)
180.00
No requisite courses specified.
AK1322
Postgraduate Certificate in Communication Studies
(PgCertCS)
60.00
No requisite courses specified.
AK1299
Postgraduate Diploma in Communication Studies
(PgDipCS)
120.00
No requisite courses specified.
Timetable
No timetable information is available.
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