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Course Details
Understanding Brands
Prescriptor
Qualifications
TimeTable
Course Code
ADVT880
EFTS
0.1250
Points
15.00
Level
8
Download Course Descriptor
Prescriptor
Explores and develops expertise in the practices that inform the concept of 'brand' beyond goods and organisations. Investigates the various roles of brand: its purpose, value, culture, challenges and potency in the promotional culture of the twenty-first century. Investigates the holistic nature of brand experience and brand co-creation with the consumer. Compares and contrasts the development of brand communication in both New Zealand and international markets. Discusses the intersection of history, culture and brand. Provides an essential understanding of the synergy between brand strategy, brand experience, brand expression and corporate responsibility, including governance, social, environmental, and health impacts.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details.
Points
AK1323
Master of Communication Studies
(MCS)
180.00
No requisite courses specified.
AK1322
Postgraduate Certificate in Communication Studies
(PgCertCS)
60.00
No requisite courses specified.
AK1299
Postgraduate Diploma in Communication Studies
(PgDipCS)
120.00
No requisite courses specified.
Timetable
2024
,
Semester 1
Class
Stream
Starting
Ending
Day
Time
Room
ADVT880/W101
A
29-Feb-2024
30-May-2024
THU
2:00 PM - 4:00 PM
WG808
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