Course Details
Contemporary Marketing Theory and Practice
Course Code MKTG810
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
An analysis of contemporary trends and debates within marketing scholarship and practice. Examines some of the most prominent theoretical advances and emerging organisational and societal issues in marketing and critically evaluates the significance and impact of these changes. Content draws upon the research conducted by academic members of staff in the Department of Marketing and presents students with knowledge of key developments in marketing thought and practice.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3712   Bachelor of Business (Honours)   (BBus(Hons))
120.00
  AK3741   Postgraduate Diploma in Business   (PgDipBus)
120.00
  AK3742   Postgraduate Certificate in Business   (PgCertBus)
60.00
No requisite courses specified.
  AK1060   Master of Business   (MBus)
180.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
Timetable
No timetable information is available.
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Auckland University of Technology