Course Details
Product Development and Brand Strategies
Course Code MKTG808
EFTS 0.1250
Points 15.00
Level 8
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Prescriptor
An examination of theory and research relevant to the development of dynamic and successful product strategy and brand management for organisations. Explores business skills, processes, models, and theoretical frameworks used by companies in the development and design of new products and services. Applies the latest thinking in technology and design to innovation strategies. A range of theoretical frameworks in the branding literature will be considered together with a critique of empirical research. Issues covered include: brand equity frameworks, customer-brand relationships, brand strategies and branding applications.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3712   Bachelor of Business (Honours)   (BBus(Hons))
120.00
No requisite courses specified.
  AK3741   Postgraduate Diploma in Business   (PgDipBus)
120.00
  AK3742   Postgraduate Certificate in Business   (PgCertBus)
60.00
  AK1060   Master of Business   (MBus)
180.00
Timetable
No timetable information is available.
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Auckland University of Technology