Course Details
Marketing for Social Impact
Course Code MKTG704
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Provides a framework for designing, developing, and evaluating effective behaviour change programmes that aim to influence voluntary behaviours for the benefit of both the target audience and society. Examines how appropriate marketing strategies and tactics can be used to influence behaviours such as physical activity, healthy eating, or recycling.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
Prerequisites
MKTG501
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  ICE1   Individual Course Enrolment   (ICE)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
Timetable
2026, Semester 1 Standard
Class Stream Starting Ending Day Time Room
MKTG704/W101  A  27-Feb-2026  29-May-2026  FRI  3:00 PM - 5:00 PM  WF311 
MKTG704/W102  A  24-Feb-2026  26-May-2026  TUE  4:00 PM - 6:00 PM  WF311 
MKTG704/W103  A  26-Feb-2026  28-May-2026  THU  8:00 AM - 10:00 AM  WF311 
MKTG704/W104  A  27-Feb-2026  27-Feb-2026  FRI  12:00 PM - 2:00 PM  WF311 
    06-Mar-2026  29-May-2026  FRI  12:00 PM - 2:00 PM  WF511 
2026, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG704/W201  A  13-Jul-2026  12-Oct-2026  MON  3:00 PM - 5:00 PM  WF214 
MKTG704/W202  A  14-Jul-2026  13-Oct-2026  TUE  8:00 AM - 10:00 AM  WF713 
MKTG704/W203  A  15-Jul-2026  14-Oct-2026  WED  1:00 PM - 3:00 PM  WF713 
    15-Jul-2026  14-Oct-2026  WED  3:00 PM - 4:00 PM  WF713 
MKTG704/W204  A  16-Jul-2026  15-Oct-2026  THU  8:00 AM - 10:00 AM  WF502 
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