Course Details
Digital, Social Media and Mobile Marketing
Course Code MKTG703
EFTS 0.1250
Points 15.00
Level 7
Download Course Descriptor
Prescriptor
An applied course framed by relevant marketing theory and emerging theoretical insights exploring how the digital transformation of marketing is reflected in novel market behaviours, consumer interactions and experiences, and how the work of marketers will continue to evolve in a post-digital environment.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
  AK3709   Graduate Diploma in Business   (GradDipBus)
120.00
  AK3753   Graduate Certificate in Business   (GradCertBus)
60.00
  AK1007   Certificate in Business Studies   (CertBusSt)
60.00
  AK1006   Diploma in Business   (DipBus)
120.00
  AK3693   Bachelor of Business   (BBus)
360.00
Prerequisites
30.00 points from MKTG601 ,  MKTG602 ,  MKTG603
  ICE1   Individual Course Enrolment   (ICE)
0.00
  SABRD1   Study Abroad   (Study Abroad)
0.00
  INEXCH1   International Exchange (Inbound)   (INEXCH)
0.00
Timetable
2025, Semester 1 Standard
Class Stream Starting Ending Day Time Room
MKTG703/N101  A  03-Mar-2025  26-May-2025  MON  2:00 PM - 4:00 PM  online 
MKTG703/W101  A  05-Mar-2025  04-Jun-2025  WED  10:00 AM - 12:00 PM  WF513 
MKTG703/W102  A  05-Mar-2025  04-Jun-2025  WED  12:00 PM - 2:00 PM  WF513 
MKTG703/W103  A  06-Mar-2025  05-Jun-2025  THU  10:00 AM - 12:00 PM  WF513 
MKTG703/W104  A  06-Mar-2025  05-Jun-2025  THU  12:00 PM - 2:00 PM  WF513 
2025, Semester 2 Standard
Class Stream Starting Ending Day Time Room
MKTG703/N201  A  23-Jul-2025  22-Oct-2025  WED  10:00 AM - 12:00 PM  online 
MKTG703/W201  A  22-Jul-2025  21-Oct-2025  TUE  2:00 PM - 4:00 PM  WF513 
MKTG703/W202  A  25-Jul-2025  24-Oct-2025  FRI  8:00 AM - 10:00 AM  WF513 
MKTG703/W203  A  21-Jul-2025  20-Oct-2025  MON  2:00 PM - 4:00 PM  WF513 
MKTG703/W204  A  22-Jul-2025  21-Oct-2025  TUE  4:00 PM - 6:00 PM  WF513 
Contents
Main Menu
Qualification Specialisations
Qualification Types
Qualifications by Faculty
Short Courses
Course Search
Academic Calendar
Downloadable Forms and Guides
Auckland University of Technology