Course Details
Marketing Relationships
Course Code MARS602
EFTS 0.1250
Points 15.00
Level 6
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Prescriptor
An examination of the relational factors within a marketing, advertising, retailing and sales informed environment. Under these frameworks students will develop insights into how consumer, buyer and shopper relationships are impacted in a contemporary business and network-driven landscape.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3730   Bachelor of Business and Bachelor of Sport and Recreation Conjoint Degrees   (BBus BSR)
510.00
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
Prerequisites
MARS501
Timetable
No timetable information is available.
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Auckland University of Technology