Course Details
Media Strategy
Course Code MARS714
EFTS 0.1250
Points 15.00
Level 7
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Prescriptor
Explore insights into media channel planning and implementation in communication strategies from the perspective of consumer psychology. Topics include the role of media in strengthening involvement between consumers and brands through the management of media strategy in advertising. Topics are evaluated in the context of an explosion of new communication opportunities and the consumer’s changing lifestyles.
Resources
No Resource is available.
Qualifications
The course is available as part of the following qualifications.
Expand to see requisite details. Points
  AK3730   Bachelor of Business and Bachelor of Sport and Recreation Conjoint Degrees   (BBus BSR)
510.00
  AK3001   Bachelor of Business and Bachelor of Science Conjoint Degrees   (BBusBSc)
510.00
  AK1315   Bachelor of Business and Bachelor of Communication Studies Conjoint Degrees   (BBus BCS)
510.00
No requisite courses specified.
Timetable
No timetable information is available.
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Auckland University of Technology